PORTFOLIO 101 - Building Concepts with Intention

Analyzing the elements of a strong shoot and creative direction

May 13 • 

Florencia Olsson

9

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INDUSTRY TALKS - IRIS WERKMAN: the model's point of view.

An inside look into Iris' career, how she got scouted, her experience and advice for photographers.

May 4 • 

Florencia Olsson

3

1

April 2025

How to get BOOKED

Honest thoughts about the process of pitching yourself + your new favorite resource as a photographer.

Apr 29 • 

Florencia Olsson

3

2

January 2025

#03 DIARY - When Everything Goes Wrong

The trip that didn't happen...

Jan 29 • 

Florencia Olsson

1

1

December 2024

How to Get Started as a Photographer (or Any Creative Field)

Start 2025 diving into your passion.

Dec 31, 2024 • 

Florencia Olsson

3

2

3

Traveling and Working with Your Camera: Dream or Reality?

2 months in Bali and 10 campaigns after...

Dec 27, 2024 • 

Florencia Olsson

3

1

August 2024

#02 BEHIND THE SCENES: Sunmuse Jewellery Campaign in Buenos Aires.

Remote shooting for a Sydney-based brand.

Aug 16, 2024 • 

Florencia Olsson

1

1

#02 INSPIRATION OF THE MONTH: Lee Jeans.

Iconic content inside...

Aug 2, 2024 • 

Florencia Olsson

4

2

2

July 2024

Exploring Film Stocks: Kodak Portra vs. Kodak ColorPlus.

Today, I am answering one of the most frequent questions I get in my inbox: 'What type of film do you use?

Jul 12, 2024 • 

Florencia Olsson

2

1

#02 DIARY - Life update + next destination.

Finally sharing my upcoming trip! (and other things I've been working on lately).

Jul 2, 2024 • 

Florencia Olsson

3

1

June 2024

#01 BEHIND THE SCENES: "Lost in Sydney" an Editorial for Cake Magazine.

The story of an accidental editorial.

Jun 14, 2024 • 

Florencia Olsson

2

1

May 2024

#01 INSPIRATION OF THE MONTH: ROWIE the label.

A campaign that inspired me recently & I think you will love as well.

May 31, 2024 • 

Florencia Olsson

2